Sign of the times. The new entity will be known as The Newsweek Daily Beast Company. A name that contains the very schizophrenia that is likely to develop as these publishing forces inevitably begin to pull away from each other.

Tina Brown tries to give the sealing of the deal a literary allure:

The union of The Daily Beast and Newsweek magazine finally took place with a coffee-mug toast between all parties Tuesday evening, in a conference room atop Beast headquarters….

Lovely. Bet like more than half of all the other romantic unions, this one ends in a courtroom.